No TV - impossible according to Nielsen
September 9, 2009 – 2:51 amWe received a Nielsen TV survey a few days ago. I was disappointed, but not surprised, to discover how hard it is to get media surveyors to understand that we simply don’t have TV. The questions are worded in such a way that you really cannot submit this as an answer.
The questions asked what we think of TV, and honestly I don’t know much about it, because I watch zero hours per week. Every time I peek at TV it’s worse than when I last looked, so I don’t spend any time considering it.
Of course, we should not be surprised that Nielsen shy away from telling the paymasters that the entire medium is turning people off, DVR or no DVR.
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